Performance Marketing Manager|Leap Finance|Bangalore|2-4 Years

  • Job typeJob type: Onsite
  • Job DurationPermanent
  • Project LevelMedium Level

Project detail

JD:

About the Role:
We are looking for a Manager- Performance Marketing | Digital Marketing | Growth
Marketing
The charter for this role will include:
● Responsible for planning, executing and maintaining performance marketing campaigns
across channels – Facebook, Google SEM, Display, YT & UAC for both app and web funnels.
● Track the funnel performance and take steps proactively to fix leakages & breakages on a
day to day basis.
● Work and coordinate with cross functional teams across domains to lead and close
marketing initiatives.
● Competitive analysis to explore interesting trends, marketing strategies, tactics, and
channels to drive acquisition with an implement, test, and measure mind-set.
● Analysis of performance marketing efforts & reporting of key insights, learnings & misses
once campaigns are over.
● Work and coordinate with the Creative team to ensure smooth execution of campaigns.
Ideal Persona:
● Performance marketing experience of 2-4 years in high growth internet startups or
agencies.
● In depth knowledge of Facebook & Google Ads and ability to execute SEM, Conversions,
Lead Gen, App Acquisition & Retargeting Campaigns across channels.
● A combination of analytical and creative thinking, with strong data interpretation skills for
channel specific metrics and KPIs (CPA, CPL, CAC, etc.)
● A good understanding of Analytics (Google Analytics, Branch & Hotjar), and a strong
proficiency in MS Excel (pivot tables, graphs, formulas, cohorts etc.). Experience in CRM
(Salesforce. LSQ, Zoho), Retention (Webengage & Clevertap), Datastudio and GTM would be
a plus.
● Quick learner, highly organized and autonomous, but also collaborative with an ability to
work cross-functionally.
What is Leap?
We are building this and this and this
In short we are building the platform to drive global careers for millennials from emerging
economies
We work at the exciting intersection of the 2 hottest trends around – edtech & fintech!
And we love that we succeed as a business while powering the dreams of talented students!
How far along are we?
We are the leaders in our space by a mile!
We are backed by Sequoia, Jungle Ventures, Owl Ventures & Harvard!
Read the latest fundraise news here
Who are we as people?
We have a lean, rockstar team.
We have come this far with a lean team because we love to increase the talent density with
every new member we add. Yes, we are more picky than the usual company.
We hire slowly and deliberately
You can meet our founders here -> Arnav Kumar and Vaibhav Singh
Arnav tweets here
What will you be doing?
We are now building our leadership team and would love to engage
This is a great time to join the rocketship and participate in the upside –
Broadly,
● You will have tearing-your-hair level complex & challenging problems to solve
● With massive upside if you solve them
● In a super fast paced environment that will challenge you
● With enough resources to play offense
● And mentorship from the founding team
Your move !:)

https://leapfinance.com/

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